This assignment was a solo project, with the intent of designing a poster advertising a current day product in an "old school" design style. I decided to do this using Adidas Samba shoes as my product of choice, and the American Kitsch style.
PROCESS
MOODBOARD
SKETCHES
After deciding on the product and design style, the next step was to create a moodboard to have a clearer visual of the colours, themes, and look and feel that I wanted to convey. Next were sketches, sketches, and more sketches. After laying out the best concepts in more detail, I chose the best concept (highlighted with the orange box above) to move forward with.
FINAL ADVERTISEMENT/POSTER
The American Kitsch style is characterized by nostalgic/clichéd imagery, dramatic poses, exaggeration, vivid and bright colours (ex. prime colours) and is usually pop culture oriented. Bold script typefaces with heavy stroke are commonly seen in the American Kitsch style. This advertisement makes use of each of these characteristics while effectively advertising the product in a cohesive way. Additionally, the tagline itself brings both the Sambas and the design style together by using the common "retro" theme. Photoshop was used to create the final poster.
CONCLUSION
Overall, I really enjoyed this project. I found it slightly challenging to incorporate two different concepts and combine them in a cohesive way, but I am very happy with how it turned out in the end. Through this assignment, I gained valuable experience taking a concept/identity and achieving a certain goal while agreeing with those guidelines.
